Product Design

Since 1993 we have been developing innovative ideas and detailed technical solutions for target group-oriented products with a high degree of functionality and design quality. Good product design achieves added value in form and function. Good design arouses desire, creates trust and ensures long-term customer satisfaction. In addition, it strengthens the brand image and increases competitiveness as a basis for securing future market success.

After project discussion and design briefing, the design process begins with the draft phase and the subsequent design development with the elaboration of the preferred draft and the detailed technical solutions. The scope and duration of the individual work phases depend on the task and the complexity of the design assignment.

What makes a good design? How can you evalute design quality? The internationally recognized design criteria for good design form the elementary basis of our design work. Good design is measurable and not a matter of taste. According to these design criteria, jurors evaluate the products submitted in international design competitions such as the red dot design award, iF product design award and German Design Award. What makes a good design? How can you evalute design quality?

• Degree of innovation
• Self-explanatory quality
• Functionality
• Formal quality
• Material and production-orientated design
• Ergonomics
• Safety
• Product environment relationship
• Durability
• Ecological compatibility (ecodesign, recycling)

"Good design is good business."